The Coca-Cola Way...

I found this interesting, reads well... quite inspirational. It made me feel happy inside that - Dang it - there is still some wholesome goodness in this consumer driven world. Doing what's right is often such a burden on big corporates whose lifeblood is the bottom line. Are dividends for a corporation the same as giving blood as a human? Is the intent to help?... I would like to believe yes and I hope the cynics who err on the 'to feed the greed' side of the fence are looking over thinking 'actually the grass is greener.'

The truth, well that's just what majority says it is. Yes this has been written to make you feel great about the brand. It has been written for the sole purpose of drawing on an emotional connection (and so sneakily in plain text!...) but the fact is they have spent many a penny on this text. That's gotta count for something, right?

Also checkout their sustainability plan. Man they are good with their catch phrases...
Just ignore the soemwhat obvious irony in the question "What is Coca-Cola doing to alleviate poverty?".
The Coca-Cola Sustainability Copy.

Mission, Vision & Values.


The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottler partners.

Our Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.

Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

*People: Be a great place to work where people are inspired to be the best they can be.
*Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
*Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
*Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
*Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
*Productivity: Be a highly effective, lean and fast-moving organization.

Our Winning Culture
Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality.

Live Our Values
Our values serve as a compass for our actions and describe how we behave in the world.

*Leadership: The courage to shape a better future
*Collaboration: Leverage collective genius
*Integrity: Be real
*Accountability: If it is to be, it's up to me
*Passion: Committed in heart and mind
*Diversity: As inclusive as our brands
*Quality: What we do, we do well

Focus on the Market
Focus on needs of our consumers, customers and franchise partners
Get out into the market and listen, observe and learn
Possess a world view
Focus on execution in the marketplace every day
Be insatiably curious

Work Smart
Act with urgency
Remain responsive to change
Have the courage to change course when needed
Remain constructively discontent
Work efficiently

Act Like Owners
Be accountable for our actions and inactions
Steward system assets and focus on building value
Reward our people for taking risks and finding better ways to solve problems
Learn from our outcomes -- what worked and what didn’t

Be the Brand
Inspire creativity, passion, optimism and fun